COPYWRITING - VARIOUS PROJECTS
Effective copywriting goes beyond words—it shapes perception, builds connections, and drives action. With a keen understanding of tone, audience, and messaging, I craft compelling narratives that engage, inform, and inspire. Whether creating website content, marketing materials, or crisis communication messaging, I ensure every word aligns with the brand’s voice and objectives, delivering clarity and impact.
A crisis of significant magnitude demands clarity, transparency, and a deep understanding. On January 14, 2024, we addressed such a matter by providing details of past allegations of abuse within our church. This statement outlines our commitment to transparency and outlines steps taken, including partnering with an independent firm to evaluate past actions, as well as our ongoing efforts to improve our culture and practices to prevent and respond to abuse more effectively.
(This website contains an update from January 2025. Anything from January 2024 on the bottom of page.)
Good internal communication is essential for building trust, fostering transparency, and ensuring everyone is aligned with the organization's goals and values. Clear communication helps prevent confusion, reduces uncertainty, and empowers individuals to act with understanding. It strengthens relationships, encourages collaboration, and creates an environment where challenges can be addressed openly and honestly. By prioritizing effective internal communication, an organization demonstrates its commitment to integrity, accountability, and continuous improvement.
This example of communication standards outlines expectations while also showcasing my copywriting capabilities.
